Everything you need to learn and share about the exciting revitalization of famed West Highway 76 Entertainment District in the heart of
Branson, Missouri.


Public/Private Partnership for Progress

The ambitious, Highway 76 revitalization project now underway is one of the largest and most diversified public/private collaboration efforts in the nation. The Master Plan was inspired by citizen input, led by the City of Branson and developed by an engineering, design and architectural team coordinated by Cook, Flat and Strobel Engineers. More than 200 private property owners along the corridor are involved, with many providing voluntary joint-use-easements to accommodate the physical space required for design enhancements.

A stakeholders’ petition to the City formed the 76 Entertainment Community Improvement District (CID) which will fund the project with a 1% sales tax collected within the revitalization zone. Additional City of Branson resources are earmarked to support the project and fund ongoing maintenance and operations of the entertainment district infrastructure. Construction for the first phase begins soon on a 6/10th mile stretch that includes the Gretna Road intersection to Rosalee Street. The entire project will be implemented in small, manageable sections to minimize disruption to visitors and business operations during construction. Completion of the full five-mile renovation is estimated by 2024.

Although a master plan is in place, the opportunities for flexibility, innovation and creativity are ongoing. This grand vision for Branson is a bold and courageous revitalization that integrates the latest technology with the unique character of a vacation destination founded on hospitality, wholesome fun and family entertainment in a naturally beautiful setting. Ultimately the community’s spirit of collaboration, inherent ingenuity, and genuine desire to attract and satisfy visitors will move Branson forward. Continued growth and change, while embracing both the area’s roots and new and exciting guest experiences, will assure Branson remains a popular and prospering destination for generations to come.