Everything you need to learn and share about the exciting revitalization of famed West Highway 76 Entertainment District in the heart of
Branson, Missouri.

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Highway 76 Revitalization Now Organized Into Eight Segments

The different construction areas of the 76 Revitalization have been previously been described as phases, with Phase 1A being under construction since September 6, 2016.

Now “phases” are being replaced with “segments,” with eight segments designated along West Highway 76 starting with Segment 1 at Shepherd of the Hills Expressway and continuing with Segments 2 through 8 east, to Sunshine Street near US Highway 65.

The numbered segments do not indicate the construction sequence, but are based on the geography, efficiency and timeliness of burying utilities. Currently, for example, underground utility conduit and sidewalk construction is underway in Segment 3 between Ripley’s Believe It or Not Museum and Presleys’ Country Jubilee Theater. This segment started in September and the trenching is expected to be completed by the end of May. The city will then move on to Segment 2 for underground utility construction. The removal of unsightly utility poles and installing overhead utilities underground in Segment 3 will occur later this year or early 2018.

The entire five-mile 76 Revitalization Program is also being implemented in small, manageable segments to minimize disruption to traffic, visitors and business operations during construction.

The renaming of the phases will not change the five-year time frame or the process of the program. When totally completed, not only will overhead utilities be removed, but West Highway 76 will be transformed to enhance visitors’ experience with landscaping, wide sidewalks and overall streetscape charm that includes an intelligent transportation and traffic control system.

The following are now the eight segments of the 76 Revitalization:

Segment 1 – Shepherd of the Hills Expressway east to World’s Largest Toy Museum

Segment 2 – Toy Museum to Branson Ferris Wheel

Segment 3 – Ferris Wheel to Presleys’ Country Jubilee Theater

Segment 4 – Presleys’ to Ride the Ducks

Segment 5 – Ride the Ducks to Grand Country Music Hall

Segment 6 – Grand Country to Branson Auto & Farm Museum

Segment 7 – Branson Auto & Farm Museum to Bar Harbor Street

Segment 8 – Bar Harbor to Sunshine Street