Everything you need to learn and share about the exciting revitalization of famed West Highway 76 Entertainment District in the heart of
Branson, Missouri.


$80+ Million Entertainment District Revitalization is Underway

One of the most iconic vacation destinations in the country since the 1960’s, Branson, Missouri, now attracts more than seven million visitors annually. In recent years, the City of Branson placed a priority on enhancing the community’s central corridor, the heart of the area’s identity and economic vitality. This five mile stretch of state highway is the focal point of tourism attractions, entertainment venues and hospitality services for the region. The transformation of West Highway 76 now underway will create a fun, memorable and unique sense of place that greatly enhances the visitor experience while enriching opportunities for new and existing businesses in the area.

The vision for the “complete street” plan is to enable safe, attractive and comfortable access for all pedestrians, bicyclists, motorists, and public transport users of all ages and ability. The goals of the project are:

1.    Beauty: Landscaping, flower beds, pocket parks, public art and streetscape charm will enhance the updated corridor. Unsightly utility poles and cables will be relocated underground. A beautiful promenade will attract more visitors who will stay longer to enjoy the many experiences along this linear amusement park-like setting where family fun and entertainment can be found at every turn.

2.    Comfort & Convenience: The enhanced corridor design will provide safe and efficient interplay of vehicles, pedestrians and cyclists. Various forms of public transportation are also incorporated into the plan. Improved wayfinding signage and real-time traffic information will enhance vehicle flow. A continuous 15-foot-wide pedestrian promenade, shared parking, fewer driveways and on-call signalized crossings will encourage and facilitate walking and biking in the district.

3.    Personality: Improvements to Highway 76 will celebrate Branson’s heritage and variety while moving steadily toward the Branson of tomorrow. “Let’s Play” is an inviting and welcoming overall theme of the entertainment district that incorporates the area’s unique set of values and resonates with new and repeat visitors and businesses along the corridor. Specific features of the revitalization design highlight five elements the community treasures: 

  • Music & Entertainment
  • Family Fun
  • Natural Beauty
  • Patriotic Pride
  • Ozarks Heritage